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      Event Measurement 101 Masterclass

      A free comprehensive course designed to empower event managers with the knowledge and skills necessary to collect data and feedback from event attendees effectively.

       

      Benefits of completing the course

      • Develop essential workplace skills in data collection and analysis. 
      • Acquire the ability to build data-driven event strategies. 
      • Gain inspiration and insights into how to gather more data and derive better insights from event attendees. 

       

      What to expect from this masterclass

      This course comprises 17 lessons, presented by our senior researchers and seasoned event professionals, in a series of short videos for you to digest easily. The whole masterclass should take about 1.5 hours to complete, but you have the flexibility to finish it at your own pace, gaining practical insights and tools for effective data collection.

       

      Enroll for free today

      Event Measurement 101 for Corporate Event Manager

      Enroll for the Event Measurement 101 Masterclass

       

      Further details of the masterclass

      The Event Measurement 101 masterclass is structured into two main parts.

      Part 1: Data 101 – Setting You Up for Data Success 

      In this section, participants will establish a solid foundation in data collection and analysis. 
      • Quantitative vs. Qualitative Data: Understanding Different Data Types 
      • Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights 
      • How Can Data Give You a Holistic Approach: Real-World Examples of Data-Driven Strategies 
      • Identifying & Briefing the Right Data Partners and Suppliers: Choosing the Right Data Sources 

       
      Part 2: Sources of Data and Ensuring Quality 

      This section focuses on identifying sources of data, ensuring data quality, and integrating data effectively. 

      • Where Do You Get the Data?: Exploring Data Sources 
      • Common Pitfalls to Avoid: Overcoming Data Collection Challenges 
      • How Do You Ensure Data Quality: Quality Assurance and Data Verification 
      • How Do You Integrate Data: Making Sense of Diverse Data Sources 
      • Using Real-Time Data: Leveraging Data as Events Unfold 
      • Data Protection: Ensuring Data Security and Compliance 

      Enroll for Event Measurement 101 Masterclass

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