Courses For Event Professionals
      Back to home
      1. Help Center
      2. Event Measurement Training
      3. Courses For Event Professionals

      Turning Event Data Into Strategies For Corporate Organizers

      A free comprehensive masterclass designed to equip event managers with the skills and knowledge needed to transform the vast amount of data in and around their events into actionable strategies.

       

      Benefits of completing the masterclass

      • Develop essential workplace skills in data analysis and strategy development. 
      • Acquire the ability to build a customer-centric team that makes data-driven decisions. 
      • Gain inspiration and insights into how to improve the future of their events, event programs, or businesses. 

       

      What to expect from the course

      The masterclass comprises 21 lessons. Presented by our senior researchers and event professionals in a series of short videos (in a total of 2 hours running time) for you to digest easily, with the flexibility to finish it at your own pace.

       

      Enroll for free today

      Turning Event Data into Strategies for Corporate Event Managers

      Enroll for the Turning Event Data into Strategies Masterclass for Corporate Event Managers

       

      Further details of the masterclass

      The course is structured in two main parts.

      Part 1: Data and measurement

      In this section, participants will learn the fundamentals of data analysis and its critical role in understanding the strengths and opportunities within their event portfolios.
      • Course Introduction: Welcome to the Masterclass 
      • Data 101: An Introduction to Data 
      • Quantitative vs. Qualitative Data: Understanding Data Types 
      • Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights 
      • Revenue vs. Engagement: Balancing Financial Goals with Audience Engagement 
      • How Can Data Give You a Holistic Approach: Real-world examples of data-driven strategies 
      • Defining Success for Your Organization and the Market: Setting Clear Objectives 
      • Identifying Areas for Improvement: Using Data to Enhance Your Event 

      Part 2: Communicating Insights and Gaining Stakeholder Buy-In 

      This section focuses on effectively communicating data-driven insights to the broader team and gaining support from stakeholders.

      • Established Models for Understanding Data: Proven Frameworks 
      • Sorting and Analyzing Data: Organizing and Extracting Insights 
      • Collating Event Data into Cohesive Stories: Crafting Narratives from Data 
      • Getting Buy-In from Stakeholders: Building Support for Data-Backed Strategies 
      • Writing an Executive Summary: Summarizing Key Findings 
      • Presenting Data in a Stakeholder-Friendly Manner: Effective Communication

       

      Enroll in Turning Event Data into Strategies for Corporate Event Managers

       

      Want to know more about the training courses we offer?

      Discover our free courses 🎓