How do I get more survey responses?

 
One of the top questions we get from our users is how do I get more responses to my post event survey? It’s hard to know whether there are ‘enough’ responses, and what does ‘good’ looks like in terms of feedback.  

What is a good event survey response rate?

With over a decade of experience surveying event attendees, we know there's no one-size-fits-all all response rate.

However, our experience indicates that 10% to 20% is a respectable goal for conferences and corporate events.

Meanwhile, we'll put a gold star on live trade shows with a response rate of 12% to 15%.

Virtual events tend to yield lower response rates with a diluted engagement level, as the attendees are only a click away from answering emails or caving into a mild disorder of IAD (Internet Addition Disorder). 

Six tactics to boost your response rate

Now we know what to aim for, here are our top tactics to get the feedback you’re looking for.

1. Market your survey. Inform your attendees and exhibitors that you'll seek their feedback and share how you'll use it to enhance your events. Personalize and segment your surveys and target specific groups based on their interests and experiences.  
   
   Tailoring questions to each group shows that you value their unique perspectives, increasing the likelihood of a response. 
   
   
2. Timing is key: Distribute your surveys within a week of the event's end to capitalize on fresh memories and experiences. 
   
   
3. Cast a wider net: Employ a multi-channel approach, reaching out to your audience via email, social media, event apps, and on-site reminders to capture those valuable opinions.  
   
   
4. Motivate with rewards: Consider offering incentives like exclusive insights or event-related prizes to entice participation.  
   
   
5. Intriguing subject lines: Clear and engaging subject lines that encourage your attendees and exhibitors to open and complete the surveys. 
   
   
6. A gentle nudge: Thoughtful reminders can prompt those who haven't shared their feedback yet to respond. Keep it friendly and respectful, emphasizing the significance of their input in improving future events.

The more feedback you can collate, the better the insights.

Now that you know how to get more survey responses, find out what are the most important post-event survey questions for your attendees.